Made to Stick: Why Some Ideas Survive and Others Die, Chip Heath & Dan Heath climate While the book brims with

While the book brims with novel ideas for organizations and institutions

exhilarating -- a story of unconquerable love in harrowing circumstances

the longing for love

original and global in scope

Made to Stick: Why Some Ideas Survive and Others Die, Chip Heath & Dan Heath climate While the book brims withMark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus public health scares circulate effortlessly. Meanwhile, people with important ideasbusiness people, teachers, politicians, journalists, and othersstruggle to make their ideas stick. Why do some ideas thrive while others die? And how do we improve the chances of worthy